Privacy Policy

Effective as of 10/12/2026

This Privacy Policy explains how Onool Market (“Onool,” “we,” “us,” or “our”) collects, uses, and protects your information when you visit our website or use our food delivery membership service (the “Service”).

1. Information We Collect

Information you provide directly:

  • Account information (name, email, phone number, password) when you register
  • Membership type and status (Free or Plus)
  • Delivery address and delivery instructions
  • Delivery area requests you submit for areas we do not yet serve
  • Payment information, processed securely through Stripe — we do not store your full payment card details on our servers
  • Order history and preferences
  • Communications you send us (customer service inquiries, feedback)
  • Your email and text message preferences, including when and how you opted in or out
  • Business contact information, if you apply or are referred to become a partner

Information collected automatically:

  • Device and browser information, IP address, and general location
  • Site usage data (pages visited, time on site) via cookies and Google Analytics
  • Order and delivery activity within your account

2. How We Use Your Information

We use your information to:

  • Create and manage your account and membership
  • Process and deliver your orders
  • Communicate with you about your orders, deliveries, account, or membership status, including by text message and email
  • Send you promotional emails, and promotional text messages, where you’ve opted in (see Section 5)
  • Track and administer points, rewards, member pricing, first-order offers, and other membership benefits
  • Improve our website, service area planning, and delivery operations
  • Detect and prevent fraud or misuse of the Service

3. How We Share Your Information

We share information only as needed to operate the Service:

  • Partners (restaurants, food makers, and other vendors) — to prepare and fulfill your order
  • Delivery personnel/logistics partners — to complete delivery
  • Stripe — to process payments securely
  • Messaging providers — to send text messages and emails on our behalf
  • Service providers — for hosting, analytics (Google Analytics), customer support, and email communications
  • Legal purposes — if required by law, subpoena, or to protect our rights or the safety of others

We do not sell your personal information. We do not share mobile phone numbers or text message consent with third parties or affiliates for their marketing or promotional purposes.

4. Cookies and Tracking

Our website uses cookies to keep you logged in, remember your cart, and understand how visitors use our site. We use Google Analytics to help us understand site traffic and usage patterns. You can control cookies through your browser settings, and you can opt out of Google Analytics tracking using Google’s browser add-on, though disabling these may affect site functionality.

5. Email and Text Message Communications

Order and delivery messages. When you place an order, we send text messages and emails about it, such as delivery updates (typically around 12 PM, around 4 PM, and about 10 minutes before arrival). These are part of the Service and are not marketing.

Marketing emails. If you opt in, we may send you promotional emails about offers, new features, or events. You can unsubscribe at any time using the link in the email.

Marketing text messages. If you opt in (for example, by checking the text message box at checkout or registration), we may send you recurring automated promotional text messages, such as offers, new products, and member deals, at the mobile number you provide. Consent is not a condition of any purchase or membership. Message frequency varies. Message and data rates may apply. Reply STOP at any time to cancel, or HELP for help. Carriers are not liable for delayed or undelivered messages. Additional text message terms are in Section 16 of our Terms & Conditions.

Opting out of marketing emails or texts does not affect order, delivery, or account messages.

6. Your Choices and Rights

You can:

  • Access, update, or correct your account information through your account settings
  • Request deletion of your account and associated personal information, subject to what we’re legally required to retain
  • Opt out of marketing emails (using the unsubscribe link) and marketing texts (by replying STOP) at any time

Residents of Massachusetts and of other states we serve with applicable privacy laws may have additional rights regarding their personal information. To exercise any of these rights, contact us at hello@onoolmarket.com.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

The Service is not directed to individuals under 18. We do not knowingly collect personal information from children.

10. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

12. Contact Us

Questions about this Privacy Policy or your personal information? Contact us at hello@onoolmarket.com.